smb

December 13, 2018 BLog List Date Underline

How SMB Life Cycle Status Impacts Your Sales

by Brian Gregory

It’s amazing that after two decades, we’re still considering the adoption rate of VoIP technology.

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December 06, 2018 BLog List Date Underline

Want to Win the SMB Market? Go Vertical

by Brian Gregory

When you see reports that spending on unified communications will reach nearly $45 billion by 2021, it’s easy to get carried away with plans to win the market. And with 75% of the SMB sector still looking to adopt unified communications, communications service providers (CSPs) should be doing everything in their power to capitalize on the opportunity.

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November 29, 2018 BLog List Date Underline

Don’t Get Lazy with SMB Segmentation

by Brian Gregory

When we were getting ready to create our unified communications market report, we kept noticing something about the way communications service providers (CSPs) were addressing SMB prospects.

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November 08, 2018 BLog List Date Underline

How to Market SIP Trunking to SMBs

by Gernot Scheichl

Although they could benefit from it immensely, the SMB sector is lagging greatly in the process of adopting SIP trunking infrastructures. It may be that service providers have had limited success positioning SIP trunking as a viable option within their marketing materials – or it may be that they were once among the 80% of companies who have experienced problems with SIP trunking in the past. Either way, service providers need to use a new marketing language to sell SIP trunking services to their customers.

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November 06, 2018 BLog List Date Underline

Why CSPs Are Missing the SMB Market Opportunity

by Brian Gregory

There are two main storylines you could focus on when evaluating the SMB market for unified communications.

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July 19, 2018 BLog List Date Underline

Zero Touch Provisioning: Reducing The Workload

by Brian Gregory

In the past, deploying an entirely new network was tedious and time consuming: every switch had to be logged into individually from a console port, a config copy pasted from a template, and then the software finally upgraded. Now, with Zero Touch Provisioning, (ZTP) this is eliminated from the workflow.

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SIP Trunking Survey: Many Don't Have any SBCs