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February 09, 2017

The Path to $96B for Unified Communications: Tech and Communications Trends in 2017

BLog Post Title Underline by John Macario

Unified Communication (UC) adoption is actualizing considerable growth through bring your own device (BYOD) methods and the significant demand for mobility. A recent report from Global Market Insights predicts that by 2023, the UC market will reach a whopping $96 billion.

Maybe that’s not surprising to you, but inside this headline is a more important message, and that’s the journey to $96B. Collaboration is the fuel in this trend as consumers and employees have become extremely dependent on devices and technologies that allow them to work from anywhere, with streamlined applications, all in a high-quality way.

Frost and Sullivan Network Edge Orchestration

The big 3 Trends for Unified Communications

In 2017 we’re likely to see significant growth in product, application trends, especially advancements in communications trends, including:

Artificial Intelligence (AI): AI and machine learning are here to make business processes, applications, and resources more intelligent. As we move through the digital transformation, we’ll begin to see organizations using these tools in combination with analytics for a big impact. When it comes to UC, we’re likely to see AI improve and broaden the use of chat bots to service customers.

Messaging Apps: Facebook, Skype, Google. All the big players are putting a greater emphasis on collaboration. According to Gartner analyst, Noah Elkin, “rapid consumer uptake of messaging apps for a host of communication, content and commerce functions will make an already personal, user-drive medium that much more so.” It’s not limited to the consumer though. Expect to see a greater adoption in collaboration applications inside organizations too as there is greater emphasis on advanced communications trends than ever before.

Cloud Infrastructure for Software-as-a-Service (SaaS) Apps: SaaS is only as good as the underlying infrastructure. That’s why in 2017 we’re going to see a greater emphasis on cloud infrastructure to support SaaS apps for UC and collaboration. For those with security concerns, we are likely to see greater private cloud adoption. While others will shift focus to the cost efficiency of public cloud.

<< Your Report: The SMB Market for Unified Communications and Hosted Services >> 

And a discussion about cloud is incomplete without mentioning software-defined WAN (SD-WAN). This will be an essential consideration for all organizations that use bandwidth-intensive UC apps. We’re likely to see SD-WAN migrations expand over the next year as companies look to simplify branch networking and improve overall app performance, while doing so at a low cost.

Is Your Business Addressing Communications Trends and Digital Transformation?

Because the digital transportation is already happening. It’s now.

Service providers are saddled with having to architect their own digital transformation internally, while simultaneously facilitating their clients’ transformation efforts. The ones that participate in the evolution will stay competitive, while the rest fizzle out.

Here are some actionable steps you can take to update your services for the digital workplace:

  • Consolidate your application landscape - The point of all of this is streamlined, effective solutions.
  • Get an inside 360-degree view of your customers - so you can make concise, data-driven decisions.
  • Use your own AI through chatbots - digitize the customer-relationship management process and make it easier to communicate with your brand.
  • Stay nimble - by streamlining the application landscape. Remove redundant platforms, automate core processes, and consolidate duplicated capabilities.
  • SD-WAN - Learn about the rapidly changing world of SD-WAN and how it impacts your business (i.e. subscribe to the blog updates).

We developed our Network Edge Orchestration approach to help service providers manage the digital transformation. Leveraging hybrid cloud/edge tactics, service quality management and analytics are brought to your fingertips.

Don’t let the changing landscape scare you. Download our free white paper, Digital Transformation at the Edge, to discover how you can take a piece of the $96B pie.

White Paper: Digital Transformation at the Edge—How Service Providers Can Stay Ahead of Disruptionhe Four Pillars of VoIP Security

Topics: Unified Communications

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