For VARs, making money can be hard in the current market. Whether it’s the struggle of identifying customer pain points or growing profitability with very little help from vendors and partners, something needs to give.
A survey completed by Dimensional Research focusing on management and security of WANs lays a solid foundation for solving both problems facing today’s VARs. Companies reported that they are so inundated with maintaining messy legacy equipment and procedures that they can’t get themselves out of the rut.
That’s where VARs have an opportunity to help them build a bridge to software-defined wide area networks (SD-WAN), while also increasing profits.
3 Network Problem VARs can Fix
Using the report, we’ve pulled out statistics that point to three key areas where companies need help—security, overabundance of devices, and complexity and where VARs can fix big issues.
- Over 1/3 of Companies Fail to Have Proper Security Measures at Branch Locations
Problem: In general, companies are struggling to manage and secure the WAN, especially at branch locations. Many are facing maintaining security policies, managing network devices from multiple vendors, and introducing cloud and mobile to the network.
VAR Solution: SD-WAN has many benefits, but security is not at the top of the list. VARs should consider delivering an integrated SD-WAN and security solution that uses vendor agnostic technology. By adding a component like Network Edge Orchestration (NEO) that combines enterprise session border controllers (ESBCs) and a virtualized control center, resellers can guarantee real-time voice session monitoring.
- 2/3 of Companies Manage More Than 6 Physical Network & Security Devices at Each Branch
Problem: Companies are managing upwards of 10 physical network and security devices at each branch. That means mitigating security risks through timely updates on policies and software upgrades on every device--imagine that level of effort.
The challenge is so tremendous that 76 percent of survey respondents said they were deferring actions necessary to simplify WAN management. Making it the age-old problem of the axe not being sharp enough to cut the wood, but at the same time not being able to stop to sharpen the axe.
VAR Solution: Visibility is the key to solving this issue and can be the most difficult at branch locations. VARs can provide relief by bundling a control center technology that shows that traffic on the WAN from the core to the edge of the network.
ESBCs that report back to a management system are available as a software-as-a-service product so that VARs can offer the service at a lower cost. Instead of buying a license for each location, which can keep customers from buying for smaller locations, every site can be covered and visible at a flat monthly rate.
- 37% of Companies Find “Growing Complexity Due to Cloud-Based Applications and Mobile Technology” a Top Challenge
Problem: With 27% of companies reporting that they have insufficient IT personnel, it comes as no surprise that network teams are unable to keep up with the demands of the digital transformation. As bandwidth intensive applications increase, users are also expecting to have always-on access wherever they go through their mobile devices. Static WAN is unacceptable for companies managing not only expectations, but also ensuring quality and security.
VAR Solution: SD-WAN is an ideal solution to simplify a complex environment that includes cloud-based applications and mobile technologies. With SD-WAN, multiple connections can be used and dynamically managed in a central location. As bandwidth becomes more commoditized, customers will no longer have to be burdened by paying a premium for their networks and accompanying services.
While SD-WAN can save companies money, it can also cost in quality of service, which is why it’s imperative for VARs to offer the solution alongside Network Edge Orchestration.
Pair Network Edge Orchestration with SD-WAN
For VARs that have never heard of Network Edge Orchestration, it is a hybrid cloud/edge solution that combines the EdgeView Service Control Center with EdgeMarc Intelligent Edges to provide real-time visibility and management of performance and service quality.
While some VARs have probably offered ESBCs to customers in the past, the identified pain points are proving that a more sophisticated solution is required. As we continue to witness the adoption of SD-WAN, the level of effort to manage the network’s complexity will diminish. But we will continue to see weak areas like security prevail.
By working with Edgewater Networks, resellers can offer a complete solution by integrating an SD-WAN product with the vendor agnostic Network Edge Orchestration. To learn more, download our white paper: Using Network Edge Orchestration to Increase Profits.